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What's in this episode
Positioning a product for success in today’s fast-paced market requires a deep understanding of customer needs and the strategic integration of AI. In this episode, host Chuck Aikens sits down with Mike Belsito, co-founder of Product Collective, to discuss key strategies in product positioning, pricing, and the integration of AI in product management.
Key takeaways include:
The shift from product manager to product leader involves choosing between product focus and team leadership, each with its own challenges and rewards.
This episode provides product managers with tools to refine their approach to positioning and pricing, as well as to anticipate and leverage AI-driven innovations.
Dive deeper
Mike is the Co-Founder of Product Collective -- the leading independent community for product management professionals -- and Co-Organizer of INDUSTRY: The Product Conference, one of the largest and top rated product management conference series anywhere in the world. Today, INDUSTRY operates a Global edition (taking place each Fall in the United States), a European edition (taking place each Spring in Dublin, Ireland), and Virtually (taking place throughout the year).
For his leadership at Product Collective, Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of one of the top startup podcasts online, Rocketship.FM.
Prior to Product Collective, Mike spent over a decade in startup companies as an early employee, Co-Founder, and Executive. Mike's businesses and products have been featured in national media outlets such as the New York Times, The Atlantic, CNN, NPR, and elsewhere. Mike is also the Author of Startup Seed Funding for the Rest of us, one of the top startup books on Amazon.
Connect with Mike Belsito
https://www.linkedin.com/in/mikebelsito/
https://productcollective.com/
https://www.industryconference.com/
