Zentitle Usage-Based Licensing

Metered approaches to software licensing, consumption models and usage-based intelligence

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"I have used Zentitle for about 10 years and it is definitely the best licensing I have worked with in my support career.

I have worked with around 10 different licensing platforms and used many others with the products I purchased.

None have been as reliable, easy to use and implement for support and customers alike."

Kelly Bishop

Technical Support

"Fantastic flexibility is key in how we license our software and features in order to provide a smooth experience for our end users.

Zentitle delivered on this and more. Enough tools to provide us with what we need to integrate with our existing business systems.

EUP is easy to set up giving our users more control over managing and distributing our licenses."

Mark Senior

Sales Director

"Zentitle overall does a great job in getting a license solution to customers. The tool has plenty of features to match business requirements.

Maintaining an in-house solution would be expensive and time consuming.

Zentitle provides a service where you do not need to worry about this and focus on your business."

Chris Ang

CEO

1000s of software companies have used Zentitle to launch new software products faster and control their entitlements easily, many going from startup to IPO on our cloud software license management solutions

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What's in this video

One of the business models that software vendors are really getting excited about is a usage-based or metered approach. To software monetization.

Now, this is really a perfect complement to entitlement management in the following way. So what an entitlement does is when you sell that to a customer, you're really defining what is it that customer can do? What features, what abilities, what capacities, etc, you're going to unlock in the software based on the license they purchased. So that's great. That allows you to implement a wide variety of different business models, perpetual, floating, etc.

But none of that really takes into account. Okay.

How are they actually making use of it? So you sold them a hundred concurrent seats how many are they actually using? So, of course, one of the things we do, even as part of straight entitlement management and license enforcement, is allow you to bring that data back into the cloud so you can use that for various types of analysis.

Now from a usage based pricing standpoint, what we can allow you to do is to map that usage data back against the billing model.

So you can now have a hybrid between an entitlement that defines what they can do And then the treatment of the usage against that and map that back into some variable based billing model.

So for an example, you might sell a one year subscription to a hundred seats and give them the ability to have overdraft, above a hundred seats with another twenty seats and another thirty seats and so forth.

So you'll monetize that for the one year subscription, assuming that they're only using those hundred seats.

But you'll track from a what did they do aspect. You'll track any kind of usage of those overdraft seats and flow that again against a pre-agreed business model to say, okay, we're gonna charge you on this basis. Perhaps for the high watermark, or we're gonna charge you for any day where you go above the hundred purchase seats, or whatever you and that customer agrees to. Now, of course, you can also simply use that information as a way of understanding sort of that additional usage So you don't actually bill them for that, but you do take that into account as you manage the renewal process and configure their license at a more appropriate higher level for that renewal.

So perfect marriage between entitlement management and usage tracking, and then mapping that into a billing model gives you a full usage-based or metered approach to monetization.